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We Listen, We Inspire, We Deliver
EDF Energy
Case Studies

EDF Energy

EDF Energy, formerly branded as London Power, realised that they needed training for their exhibition staff who managed and operated a program of several shows throughout the year.

After delivering the Xhibitology Masterclass, sharing our alternative approach to exhibiting to a group of around 50 Sales & Marketing professionals, and providing specialist frontline staff for the stands, results improved significantly. The Thames Gateway Exhibition was a particular success with 83 major, pre-qualified leads being generated in this high customer value market sector.

“The workshops have enhanced our effectiveness at exhibitions with the following positive results: staff motivation has improved, because those manning the stand have a clearer of idea of what their role is and therefore they perform better. Stand management as a result is easier. Our lead capture, both in numbers and quality has improved – and the method we now use also makes things clearer. Everyone involved in the training and the exhibitions agrees that this method worked and they could see the benefit."
Diane Miller, Communications Project Manager - EDF Energy (Major Business)