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We Listen, We Inspire, We Deliver
QEII Conference Centre
Case Studies

The Queen Elizabeth II Conference Centre

The QEII Conference Centre had booked a 15m x 2m area at Confex having already designed their layout and messages. They did however, invest in some strategy consultancy, which started with a management workshop to define clear and measurable objectives; to refine who they want to speak to and what they want to say. And, importantly, to create the next - the proposition beyond their product - to turn prospects they attract into real, profitable business.

The results? Qualified leads were on target in terms of numbers, with 80% of these being brand new prospects. And the targeted number of prospects were interested enough to commit to the next stage.

"The whole exercise with Confex has been invaluable in learning about our aims and objectives for this show both this year and in the future, and we have moved forward greatly, with many thanks to you and your team in helping us move in this way."
Sue Etherington, International Sales Manager - The QE II Conference Centre